It’s more than JUST content. It’s connection.

We don’t have to tell you that for all businesses, foundations and causes, a good story will give you goosebumps.

And while every initiative is different and requires its own unique approach, below is a more detailed look at one of our recent projects, and how we can employ the same talent and tactics to your initiative.

PROJECT BREAKDOWN : SOUTH FOREST HILL RESIDENCES

Highlighting the features of the South Forest Hill community, educating the audience on the investment potential of the neighbourhood.

SET THE SCENE
Introduce the locations with supporting footage

REVEAL THE RELATIONSHIP
to your audience through relatable scripting

GET TO KNOW THE PLAYERS
Through genuine interviews ( for Documentaries )

COMMUNICATE YOUR MESSAGE
Surgical vs. Saturated

There were three stages of material developed for South Forest Hill Residences.

1. Commercial Promotion ( 30 - 60 second piece )
   Engage and draw the audience in to learn more.

2. Audience and Investor Education ( 2-4 minutes )
   Once their attention is captured, educate the audience on the details of the project / initiative.

3. Breakout Videos ( 30 - 60 second pieces )
Isolate the subject matter for targeted communication.